Overpopulation Essays (1380 words) - Demography, Population

Overpopulation Overpopulation ?The battle to feed all of humanity is over. In the 1970's the world will undergo famines-hundreds of millions of people are going to starve to death in spite of any crash programs embarked upon now. At this late date nothing can prevent a substantial increase in the world death rate, although many lives could be saved through dramatic programs to ?stretch?the carrying capacity of the earth by increasing food production. But these programs will only provide a stay of execution unless they are accompanied by determined and successful efforts at population control.? These words, from Dr. Paul R. Ehrlich's book The Population Bomb, predicted a grim future for the world of 1968 when the book was published. Today, the debate rages on about how much life our planet can hold. With world population estimates currently around 5.5 billion, and a projected population of over 10 billion by 2100, the question of resource scarcity is raised. Will there be enough resources to support the exploding population of our planet? Also, is it true that population growth is necessary for economic prosperity, or is it responsible for problems such as hunger and poverty? One of the first things that need to be considered in the population debate is the issue of ?carrying capacity.? Many different people define carrying capacity in many different ways, and in this lies a major problem. Basic ecology textbooks define carrying capacity as the number of individuals in a population that the resources of a particular habitat can support. Others define it as the point at which the birth rate is equal to the death rate, while still others define is as the average size of a population that is neither increasing or decreasing. Each different definition of carrying capacity has different arguments for the earth being above or below its carrying capacity, or of having infinite carrying capacity. Also, many other factors must be considered when estimating the earth's capacity by any of the above definitions. For instance, one must consider the level of prosperity of the people, the technology available, and the distribution of available wealth. Under certain conditions, the world might not easily hold even 1 billion people, while under other conditions a number as high as 20 billion is possible. Another factor in overpopulation that must be considered is that of life expectancy. According to United Nations estimates, the life expectancy in developed nations in the 1950's was approximately 66.0 years, while third world nations enjoyed a life expectancy of 40.7 years. Due to substantial declines in infant mortality, the average life expectancy in developed nations was 74.0 years and 64.7 years in developing countries. However, although the majority of this increase is due to decreases in infant mortality, jumps with this large of an increase cannot be entirely explained by that alone. New developments in medicine and technology have increased life spans across the board. Even more promising, and perhaps alarming, is the fact that predicted ?upper limits?of human life expectancy have regularly been surpassed, and increases in life expectancy even appear to be accelerating. These average life expectancy increases, if they continue, will allow the world population to skyrocket at an even faster rate. Finally, and perhaps the most important issue that must be discussed in the debate on overpopulation is the issue of resource scarcity. So called ?experts?love to enter the debate and make doomsday predictions that the world will run out of food, or oil, much like Dr. Paul Ehrlich did in his book, The Population Bomb. However, these predictions never seem to come true. Julian Simon, an economist, has an idea about natural resources which has sparked mountains of debate from both camps in the overpopulation discussion. Simon asserts that all natural resources are infinite. While this claim may seem audacious at first, it becomes clearer exactly what he means when studied. His point is definitely not that there are an infinite number of gold or copper atoms in the earth. The mass of the earth is finite, and current scientific studies imply that even the mass of the universe is finite. Simon is saying that resources are indefinite in the sense that we will never run out of them for whatever we decide to use

Marketing And Managing A Destination Tourism Essay Essay Example

Marketing And Managing A Destination Tourism Essay Essay Example Marketing And Managing A Destination Tourism Essay Essay Marketing And Managing A Destination Tourism Essay Essay Finishs are countries that attract and accommodate visitants temporarily. Finishs may change from: continents, states, provinces, states, metropoliss, small towns and resort countries. ( Pike, 2004 ) There are a figure of grounds why individuals travel, some of which may include: to see household and friends, concern related, for relaxation, love affair and more. ( Merith, 2009 ) In order to maintain a sustainable and competitory finish merchandise, it must be decently marketed and managed. Selling AND MANAGING A Finish What is Marketing? Selling is referred to as a societal procedure by which persons and organisations obtain their necessities through making and interchanging values with other. ( Kotler A ; Armstrong, 2010 ) Marketing a finish is a critical component in accomplishing the chief nonsubjective and keeping a comfortable tourer finish. ( Howie, 2003 ) ( Middleton, 1998 ) referred to a touristry merchandise as a combination of merchandises and services provided by a finish. A selling mix includes the 4 P s ( Place, monetary value, merchandise and publicity ) which are utilised to explicate schemes to market a finish or merchandise. Convention and Visitors Bureau What is a Convention and Visitors Bureau? Convention and Visitors Bureaus are organisations whose duty is to advance touristry at local and regional degrees. Functions and Responsibility of the Convention and Visitors Bureau The CVB has four chief duties. They are: To promote organisations to host meetings, conventions, events and tradeshows in the country it represents every bit good as aid those groups with meeting or event readyings and while their meeting or event is in advancement. To function as the community s selling bureau by advancing the county s resources to visitants to positively impact the local economic system. To carry tourers to see and bask the all the chances the finish has to offer. To stand for a specific finish and assist the development of communities through long term travel and touristry schemes. A Beginning: hypertext transfer protocol: //kycvb.com/what_is_a_CVB.htm A The Jamaica Tourist Board The Convention and Visitors Bureau of Jamaica is the Jamaica Tourist Board. It was established in 1955 with its chief office located in Kingston and two other subdivisions in Ocho Rios and Montego Bay. The Jamaica Tourist Board, with the aid of other bureaus contributes to marketing Jamaica as a finish for visitants appeal by the usage of assorted schemes. Schemes USED BY THE JAMAICA TOURIST BOARD TO MARKET AND MANAGE JAMAICA AS A DESTINATION To market Jamaica for visitants entreaty, the Jamaica Tourist Board can set in to consequence the undermentioned schemes: Liaise with private organisations within the Tourism Industry to advance Jamaica as the figure one finish for holidaying. Encourage patterning bureaus to carry on some of their picture or exposure shoots in Jamaica that would be televised worldwide therefore supplying the island with a more competitory advantage. Make a web site that can be accessed worldwide to showcase the beauty of the island every bit good as attractive forces that will fascinate possible visitants. Implement constabularies to guarantee that tourer attractive forces are ever environmentally friendly. Focus more on the development community-based touristry to showcase the island s rich civilization and heritage and the heat and friendliness of Jamaicans. SWOT ANALYSIS A SWOT analysis was conducted based on the schemes that were used supra. Strengths Provides exposure of our civilization, heritage and people. The creative activity of the website marks a wider market portion. Failing Residence may object to holding their community being used as tourer finish. Lack of human resources. Opportunities Provides more employment and gross to profit the economic system. Partnering with private sectors provides more fiscal aid in marketing the finish. Dainties Resentment towards tourers. Increase in competition. Selling Plan A Selling Plan is a concern papers developed to sketch clear prioritization of marketing aims and schemes. ( McDonald A ; Keegan, 2002 ) In Tourism, a selling program important because it assist in determining the walls of the concern before really puting up the foundations. ( Mountifield, 2009 ) By developing a selling program, the concern is able to set up clear aims to measure the effectivity of the selling tools or techniques used. It administers the way of the concern s selling purpose. Alternatively of blowing clip on uneffective selling exercisings, a selling program would hold prevented that from go oning. ( Mountifield, 2009 ) A budget is besides an of import necessity when developing a market program. Reason being, the budget would allow the selling squad cognize how much money is available to effectually pass on the undertaking. Basically the budget would be indispensable for the planning of disbursals. ( Mountifield, 2009 ) The selling program would besides incorporate selling schemes that would lend to the acknowledgment of a concern s trade name every bit good as the merchandise and services it has to offer. When developing a concern program, the selling squad is able to aim a specific market through market cleavage, therefore giving the concern the capableness of pulling new types of clients worldwide. Planing an effectual touristry selling program would besides help in raising money for outgo. ( Mountifield, 2009 ) When developing a finish selling program, there are a figure processes or phases involved with its development. These include: Research and Planning Process Analysis Procedure Implementing Stage Procedure Monitoring A ; Evaluation Process Selling Plan PROCESSES External Players THAT ASSISTS THE JAMAICAN TOURIST BOARD The Jamaican Tourist Board is the Convention and Visitors Bureau of Jamaica. In implementing of a Destination Marketing Plan, the Jamaica Tourist Board is assisted by bureaus and organisations under the Ministry of Tourism. These include: World Tourism Organization Florida Caribbean Cruise Associations Jamaica Hotel and Tourist Association Caribbean Tourism Organization Caribbean Hotel A ; Tourism Association Howie, F. ( 2003 ) . Selling And The Tourist Destination. London: Thomson Learning. Kotler, P. , A ; Armstrong, G. M. ( 2010 ) . Principle of Marketing. New Jersey: Prentice Hall. McDonald, M. H. , A ; Keegan, W. J. ( 2002 ) . Marketing Plans That Work: Targeting Growth and Profitability. Elsiver: Butterworth-Heinemann. Merith, S. ( 2009, August 4 ) . Ezine Articles. Retrieved November 2, 2012, from www.ezinearticles.com: hypertext transfer protocol: //ezinearticles.com/ ? 10-Reasons-Why-People-Travel A ; id=2710271 Middleton, V. T. ( 1998 ) . Sustainable Tourism. Oxford: Butterworth- Heinemann. Mountifield, K. ( 2009, September 4 ) . Digital Landscape. Retrieved November 15, 2012, from hypertext transfer protocol: //www.digital-landscape.co.uk: hypertext transfer protocol: //www.digital-landscape.co.uk/the-importance-of-having-a-marketing-plan-and-acting-on-it.html Pike, S. ( 2004 ) . Destination selling administrations. Elsevier: Progresss in Tourism Research.

The Role of Epigenetic Events in Cancer Essay Example | Topics and Well Written Essays - 1000 words

The Role of Epigenetic Events in Cancer - Essay Example It is worth mentioning that most CpG sites have been lost from mammalian genomes during evolution, but in about 1% of human DNA consists of short areas where CpG sites have escaped depletion. Repetitive sequences of the human genome contain approximately 50% of all CpGs. Similar values are expected for other mammalian genomes. In contrast to CpG islands repetitive elements are thought to be constantly methylated. DNA methylation of most repetitive elements is maintained throughout development and even maintained during germ cell development. Methylated cytosines are more prone to fixate mutations compared with cytosine, C to T transitions occur frequently at methylated CpGs within repetitive elements. In consequence, this leads to an overall depletion of CpGs in repetitive elements and hence the bulk genome and an overall CpG deficit in mammalian genomes. CpG dinucleotide sequences are frequently the target of a chemical modification known as DNA methylation. The covalent modificatio n of the cytosine ring by a family of enzymes called DNA methyltransferases converts cytosines that are located 5 to guanosines to 5-methylcytosine. 5-methylcytosine has a propensity to undergo deamination to become uracil, which in turn becomes a thymidine during the next round of DNA replication if the deaminated base has not been repaired. The resulting C to T transition is mirrored by a corresponding G to A transition on the complementary DNA strand. As a result of methylation and subsequent deamination, CpG dinucleotide sequences have been progressively lost from the human genome over the course of many generations. Thus, the hypermutability of CpG sequences has led to a relative paucity of CpG sites in the human genome. The CpG dinucleotides that are the targets of DNA methyltransferases are distributed asymmetrically throughout the genome. Most regions of the genome have been depleted of CpG sites by spontaneous deamination.

Science Reported in Media vs. Scholarly Sources Research Paper

Science Reported in Media vs. Scholarly Sources - Research Paper Example the inner part of the eyelid can become so scarred in such a severe fashion that the whole eyelid could actually turn inwards and cause the lashes to rub on the eyeball which results in the scarring of the front part of the eye- the cornea. If this infection is not treated repeatedly and timely, this infection can even lead to the development of an irreversible corneal opacities and eventually even blindness. Trachoma is a rather common infection affecting a total of about 21.4 million people all over the world out of which some 2.2 million have become visually impaired and some 1.2 million are completely blind. The severity of this disease is clear from the fact that it was considered an epidemic and not only any infection outbreak. Trachoma is presently responsible for an overly large 3% of the total world’s blindness. This number however keeps varying because of socio-economic development effects and several different control programmes put in place for curbing the threat of this disease. In spite of several measures being placed, trachoma still widely carry its status of an hyper endemic in several of the extremely poor and very remote and poor rural areas in the continent of Asia, Africa, Australia, Central and South America and the Middle East. The patterns of active trachoma emerge majorly during the early adulthood and during middle-ages. In hyper endemic areas, trachoma is most common in children who ate attending preschool and the rates of prevalence of trachoma are as high as 60-90%. It like most diseased has the potential to majorly affect the most vulnerable members of the society and has a severe affect on children and women. Surprisingly, adult women as compared to men are at a huger risk of being affected by the complication that results in trachoma leading to eventual blindness. The major reason for this trend is that perhaps women spend greater amount of time with young children who are considered the major source of this heinous

PoP Culture Trend and Media Essay Example for Free

PoP Culture Trend and Media Essay When I was a child, all I wanted was to be a doctor. I obeyed my parents, studied hard, and played around every once in a while. I had my simple ambitions and simple outlooks. I lived a simple life. Today, however, you can ask any child about his ambition and he would most likely tell you that he would be a Dennis Rodman someday, or a Britney Spears if it was a she you’ve happened to ask. Another possible scenario could be that the child you’d like to ask wouldn’t even talk to you because he/she is too busy with his/her cellular phone, Gameboy Advance, i-pod nanno, or personal computer. Looking at this everyday situation, my father had always been asking me what is happening to this generation. This picture had also been a popular topic for homeroom or sociology classes, and online debates. Each of these discussions, however, boils down to a common phrase: pop culture. Pop Culture, or Popular Culture, is the set of customs, beliefs, values, arts, and entertainment common to massive sectors of the society.  (http://www.cobb.k12.ga.us/~smitha/PopIndex.htm).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Oftentimes, it results from the everyday interactions, needs and desires, and cultural moments of the mainstream. (http://en.wikipedia.org/wiki/Electronic_media). It is important that we examine the prevailing Pop Culture as it can shape peoples beliefs, values system, and attitudes since trendy music, movies, television programs, and fads often mirror the outlooks and behavior of the masses. James E. Combs recognized even in 1984 that Popular Culture is so much a part of our lives that we cannot deny its developmental powers.   Like formal education or family rearing, popular culture is part of our learning environment.   Though our pop culture education is informal-we usually do not attend to pop culture for its educational value. It nevertheless provides us with information and images upon which we develop our opinions and attitudes.   We would not be what we are, nor would our society be quite the same, without the impact of popular culture. (Combs 1984). Nowadays however, an additional factor to the power of popular culture and to the importance of evaluating its effects is technological advancement. Specifically, electronic media has become a tool to further elevate the influence of pop culture, in an ever faster and unstoppable way, to all corners of the world. â€Å"Electronic media are those communications mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio, sound recordings, television, video recording, and streaming internet content†. (http://en.wikipedia.org/wiki/Electronic media). Personally, I have been most fond of surfing the internet, watching television programs and movies, listening to contemporary and pop music through radio, cd player, and i-pod, playing computer games, and messaging through cellular phones, either for educational or entertainment purposes. I am now aware that most of my viewpoints have been influenced by the things that I watch, read, and listen to that’s why I have been trying to balance out my views by patronizing different sources of information. My most poignant realization was that pop culture has affected my viewpoint on what is beautiful. Seeing models and actors who are almost perfect and worshipped everyday and everywhere has blinded me into considering beauty as skinny, 36-24-36 for females, and hunky, tall, and handsome for males. Everything else that did not replicate what pop culture has embedded on me seemed merely normal, or worse, ugly. I very much think that this has also been the case for majority of the people in this generation, what with the number of anorexics and bulimics, and steroid users rising up to an alarming level internationally. Social responsibility and morality had also been largely affected by today’s pop culture. The case of pornography that has been very widespread, moreover in the advent of the internet and camera phones, is just an example. The concept of privacy has also been oftentimes mutilated either consciously or unconsciously through electronic means propagated by pop culture. Relationships have also been builded and shattered in the blink of an eye as a result of the prevailing culture and technology. Gossips and defamation had also been most common and aggravated these days, usually spreading worldwide in a split-second. These, however, can either be conscious or unconscious. It can be conscious in the part of the companies who perpetrate these kinds of trend to gain profits in the employment of their technology. It can also be unconscious or subconscious in both sides especially now that these trends have already been inculcated in the society’s culture. It must be noted though that pop culture, aside from its commonly criticized negative influences, also has contributed positive effects to the society. In the negative matters, social responsibility and civility must draw the line. This can only be done by a more conscious meditation and evaluation of the popular culture that is being imposed upon us. As human beings, we were given the capability to analyze the things that are going on around us. And we should. As for the trend in pop culture that had greatly influenced me, I have already mentioned that it is the way that I viewed beauty. Upon analysis, I have come to a conclusion that it had been a result of both my personal desires as a consumer, and the media’s making. Popular culture, in general, does not only result from the corporation’s commercial pursuits. I believe that it is a mixture of the continuous interaction of the consumers and suppliers in every society. References: Combs, James E. Polpop:Politics and Popular Culture In America. University of Wisconsin Pr. 1984 http://www.cobb.k12.ga.us/~smitha/PopIndex.htm http://en.wikipedia.org/wiki/Electronic_media http://en.wikipedia.org/wiki/Electronic media

The Fifty - First Dragon Essay -- essays research papers

â€Å"The Fifty - First Dragon†   Ã‚  Ã‚  Ã‚  Ã‚  Settings: The first setting is in a knight school where Gawaine is taught how to be a knight. It also takes place in the forest where he beheads all the dragons and is almost fooled into being eaten.   Ã‚  Ã‚  Ã‚  Ã‚  Plot: This story is about a student becoming a knight with no spirit at all named Gawaine le Coeur-Hardy. He was considered the least promising of all the pupils. The headmaster of the school thought he make better of Gawaine. He discussed about Gawaine with the Professor of Pleasaunce about how to make him more enthusiastic about training as a knight. Then they thought about training him as a dragon slayer. They knew that slaying dragons was dangerous but they knew they could find someway to trick him. The headmaster said that after Gawaine’ s training he would give him a magic word. He trained for a few months using papier-mà ¢chà © and wooden dragons using a battle-ax as a weapon. Gawaine felt that it was going to be a lot harder to behead a dragon later on. When a dragon ate the lettuce patch, they skipped his test and gave him his diploma, his battle-ax, and his magic. The magic word was Rumplesnitz. The headmaster said that if he says this word befo re slaying a dragon, he would be perfectly safe. When he goes to slaughter his first dragon, the dragon rushes towards him quickly, but he has enough time to say the magic word and he beheads the dragon. He goes out slaughtering many dr...

Business and the Economic Environment Essay

Introduction In this assignment I will be talking about Marks and Spencer and how the economic environment could have an effect on them. The economic environment is basically all the economic factors brought together. By saying economic factors, I mean aspects such as; employment, inflation, interest rates, productivity and wealth. All of these elements mentioned above have an influence on the buying behaviour of consumers and organisations. P1 In terms of economic variations for marks and spencer, the best way to explain the effect it would have on them is by using the business cycle. The business cycle is basically the periodic but irregular up and down movement in economic activity, measures by fluctuations in real GDP and other macro- economic variables such as inflation, interest rates and unemployment to mention a few. In simple terms it is the ups and downs of a nation’s economy. The business cycle mainly has four cycles; recession, recovery, growth and slump which repeat themselves over time. Recession is a period of reduced economic activity (economic growth slowing down) in which levels of buying, selling, production and employment go down. This means that during recession, Marks and Spencer would be affected because there will be a change on the buying behaviour of consumers. This will then lead to a sales revenue and profit decline for them. Due to low profits, they will cut their spending essentially cut back on hiring new employees and cut jobs for other by making them redundant in an effort to keep their business on track. They will also cut back on productions costs because consumers will cut back on spending as well which means they will not be buying as much. Recovery is the turning point from depression to expansion. During the period of recovery, there are expansions and rise in economic activities. For Marks and spencer there will be a steady rise in output, income, employment, prices and profits. During recovery for Marks and spencer will mean higher demand for products and services. There will be more hiring, because Marks and spencer will resume investments due to an increase in profits because customers are willing to spend more. They will steadily start opening other stores nationwide due to consumer demand hence more people to recruit. As more people will return to work, spending will increase, which will the demand for more goods and services hence they will start making a profit. Slump/trough during the slump period output slows down due to a reduction in demand. A slump can lead to recession (two negative quarters of economic growth). This can put Marks and Spencer under pressure because they will be forced to reduce costs, which will lead to increased unemployment as they make people redundant The rate of high unemployment will then mean that people will have less money to spend thus contributing to a downturn in the economy. During a slump output and income will fall leading to fall in consumption so basically Marks and Spencer will see a fall in sales because customers will not be spending and they will cut down on production costs as well so that they can save money. Growth: When the economy is at boom or peak, it is an increase in the capacity of an economy to produce goods and services. This is the stage where by Marks and Spencer will hire more people and there will be low unemployment. Customers will also be willing to spend more money therefore boosting sales for Marks and Spencer. Demand for goods and services will be high which means that production will be high so Marks and Spencer will be having high imports to stock up their shelves for consumers. There will be high investment levels for them; they can therefore use that money to pay off their suppliers or debtors. Inflation is the measurement of the annual percentage rise in average price level. A reduction is purchasing power an increase in the cost of living. With the rise in price levels Marks and Spencer will buy fewer goods because consumers will not spend as much money. As a result the purchasing power of money will be reduced with inflation. High inflation will distort consumer behaviour for Marks and Spencer. Consumers will spend less or buy their requirements in advance as inflation may destabilize markets and create unnecessary shortages. Employees in Marks and Spencer may demand higher wages in time of high inflation. If the claims are accepted it may make the inflation get worse. During high inflation, wide variations in inflation rates may make it difficult for Marks and Spencer to predict the future and calculate their sales returns. This can therefore challenge their confidence to predict their financial reports In the future. Inflation is measured by RPI (Retail Price Index) this is when government inspectors go round the shops every month and take samples of what consumers buy and add up the prices and compare them with the previous month’s prices. RPI normally includes mortgages. In 2012 it was measured at 2.9% Also CPI (Consumer Price Index) this is a measure of price in consumer goods and services e.g. food, clothing, etc. The CPI does not include mortgages. It was measured at 2.5% in 2012. Unemployment Marks and Spencer will be affected in a variety of ways when there is high unemployment. They will observe low consumer spending. When more people are out of work they do not have money to spend hence Marks and Spencer will be affected because there will be fewer people buying from their stores. People will then target inferior goods basically Marks and Spencer branded goods that are cheaper than brands and also may be of less quality to satisfy their needs. Employees working for Marks and Spencer may work for long hours and Marks and Spencer may not be able to give them a pay rise due to the low demand of goods. Managers will be less motivated because their business will be going down due to low profits. However, Marks and Spencer will benefit in the sense that if they wanted to employ anyone they will have the advantage to pick and choose due to the high number of applicants for one job role. P2 Government spending is also known as public spending and in UK it takes up to 45%of GDP. Government spending is classified in three areas; Transfer payments; this are payments made available through social security system. They include JSA, child benefit, Housing benefit, Income support etc. its main aim is to provide a basic income for unemployed people or a minimum standard of living for people with low income. Current government spending; this is basically spending on goods provided by the government e.g. salaries paid to people working in NHS and resources for education and defence etc. Capital spending; this is spending for infrastructure e.g. motorways and roads, schools, hospitals etc. Government policies on the other hand, are a set of policies produced by the government that are used and developed to influence the UK economy. They are divided in to different areas that influence the way that a business operates. Economic Policy, economic policies are actions taken by the government to influence its economy. Economic growth will be essential for government and Marks and Spencer as well. This will mean that the living standards will increase so it means that people will have more money to spend in Marks and Spencer and other retail shops. There will also be high demand for Marks and Spencer therefore they will be making profit. However if the government decide to increase tax rates, Marks and Spencer will grieve because it means that they have to increase the prices of their goods and services which means customers will be reluctant to spend money. Industrial Policy this relates to the government increasing industrial activity in the UK. This mostly focuses more on jobs and skills. For example if Marks and Spencer opens new industries to manufacture goods, they will create more jobs and find skilled labour to satisfy their customers. This policy is mainly used to raise people’s income, new technologies and demographic changes. Competition Policy this is a government policy to prevent and reduce abuse of monopoly power. Abuse of monopoly power can lead to market failure and be against the public. Therefore that’s why government steps in to protect the interests of consumers. To ensure that competition takes place in UK Competition Act 1998 is used to stop forcing rivals out of business, selling goods and services at different prices for different customers and limiting supplies to make sure prices go up among others. Fiscal Policy this covers the spending and taxation decisions of the government. The main aim of fiscal policy is to influence aggregate demand (total demand in the economy) by increasing government spending or reducing taxes. The effect of fiscal policy on Marks and Spencer is that when the Bank of England increases tax, they will have less money for hiring and investing and this may affect consumers because prices may increase. However if they decreased tax rates, this will stimulate investment spending and more job opportunities. Environmental Policy this regards to the environment. Basically for Marks and Spencer they need to make sure that they are protecting the environment by recycling and reducing carbon foot print. The Climate Change Act states that climate change risk management must be completed every five years. Businesses like Marks and Spencer must show how they are reducing carbon foot print and how they are protecting the environment. Monetary Policy comprises of changes in the rate of interest to influence the growth of aggregate demand, money supply and inflation, this works by changing the rate of growth of demand for money. If the Bank of England sets high interest rates prices will start falling and Marks and Spencer will see the changes in spending from consumers. This is mainly used to control inflation. However if it was vice versa, low interest rates will lead to more spending hence Marks and Spencer receiving more sales therefore more to pay dividends to shareholders or invest. The diagram below shows the increase in interest rates which lowers demands so prices fall from P to P1 and demand falls from AD1 to AD. M1 The government produces set of policies that it uses and develops to influence the economy. Â  Fiscal Policy is the use if taxes and government expenditure to control the total demand of the economy. Increase in taxes will decrease the demand. Government expenditure on the other hand, encourages people to purchase by reducing the price. Taxes and expenditure both use law of demand in order to control aggregate demand. The advantages of using fiscal policy for Marks and Spencer will be that if the government increases demand e.g. by cutting income tax or indirect tax, it means that people would be willing to spend more because prices will go down hence they can get more with their money. Marks and Spencer will benefit because the demand will be high and hence they get more profit at hand. With this profit they will be able to invest more in to the business and also pay their corporation tax. The corporation tax will then be taken by the government again and this will help the society and people in need e.g. NHS and Education. A disadvantage of fiscal policy is that another problem can arise when solving the other. For instance stimulating demand in the economy to decrease unemployment may worsen inflation because a right shift in aggregated demand will cause a rise in price levels. Therefore when prices rise go up, as much as there is more demand, some people may be hit by inflation and may have to pay more for their goods in Marks and Spencer than normal. Below I have illustrated what I have just explained. On the contrary decreasing demand to control inflation will cause short demand therefore unemployment arises. In the diagram it shows that increase in government expenditure, will increase inflation basically prices will shift from P to P1. Also there will be more demand so it will shift from AD to AD1.This will benefit Marks and Spencer because the more the demand the more they pay corporation tax therefore helping the society i.e. education, NHS etc. In the diagram it shows that increase in government expenditure, will increase inflation basically prices will shift from P to P1. Also there will be more demand so it will shift from AD to AD1.This will benefit Marks and Spencer because the more the demand the more they pay corporation tax therefore helping the society i.e. education, NHS etc.